Marketing Dashboard
Global
Auctions
Dealership
Service
Parts
Rentals
Logistics
Brokerage
Leasing
Capital
RE
Marketing
Overhead
156
Leads MTD
23%
24.5K
Website Visits
12%
4
Active Campaigns
$8.2K
Ad Spend MTD
Active Campaigns
4 running
February Equipment Sale
Email + Social • 45 leads
Active
Google Ads - Excavators
PPC • $2.4K spent • 28 leads
Active
Auction Promo - Nashville
Email blast • 12% open rate
Active
Lead Sources (MTD)
Website
Direct inquiries & forms
68 leads
Google Ads
PPC campaigns
42 leads
Marketplace Listings
Equipment Trader, Machinery
31 leads
Referrals
Customer referrals
15 leads
Recent Leads
View All| Lead | Interest | Source | Campaign | Date | Status |
|---|---|---|---|---|---|
|
Mike Johnson
|
2022 CAT 320 Excavator | Google Ads | Excavator PPC | Today, 2:30 PM | New |
|
Sarah Williams
|
Dozers - General | Website | -- | Today, 11:15 AM | Contacted |
|
Robert Davis
|
February Auction | Auction Promo | Yesterday | Qualified |
Marketing Health
View Syndication| Inventory Type | Active Units | On Website | Equip. Trader | Machinery Trader | IronPlanet | Coverage |
|---|---|---|---|---|---|---|
| Excavators | 42 | 42 | 38 | 40 | 28 | 95% |
| Dozers | 28 | 28 | 25 | 26 | 18 | 87% |
| Loaders | 35 | 35 | 30 | 22 | 12 | 71% |
| Skid Steers / CTLs | 31 | 31 | 28 | 29 | 24 | 90% |
| Trucks / Trailers | 24 | 24 | 15 | 8 | 5 | 54% |
| Attachments | 18 | 18 | 10 | 6 | 0 | 47% |