Channel Attribution
Revenue by Channel
Revenue Distribution Chart
Channel Performance
Auction Registration
Direct Response
$412,000
28.4%
Phone Inquiries
Inbound
$342,000
23.6%
Referrals
Word of Mouth
$287,000
19.8%
Email Campaigns
Outbound
$156,000
10.8%
Website Organic
SEO
$124,000
8.6%
Paid Advertising
PPC
$89,000
6.1%
Customer Journey Attribution
Multi-touch paths that led to conversions
Metro Excavation LLC
$142,500 Sale
Google Ad
Website Visit
Email Open
Auction Reg
Won Bid
Green Valley Farms
$89,500 Sale
Referral
Phone Call
Catalog View
Direct Sale
Thompson Construction
$67,000 Sale
Facebook
Newsletter
Auction Email
Online Bid
Won Bid