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Period:
Location:
Auction Type:
Total Auctions
12%
48
vs 43 last period
Gross Sales
18%
$14.2M
vs $12.0M last period
Avg. Sell Rate
3%
94%
vs 91% last period
Buyer Premium Revenue
15%
$1.42M
10% avg premium
Unique Bidders
24%
1,842
892 repeat bidders
Live vs Timed Comparison
Live Auctions
28
Auctions
$9.8M
Sales
96%
Sell Rate
+9.2%
Over Reserve
Timed Auctions
20
Auctions
$4.4M
Sales
91%
Sell Rate
+5.8%
Over Reserve
VS
Sale Mix by Type
Live (69%)
Timed (22%)
FireBid (6%)
Sealed (3%)
Timed Auction Opportunity
Timed auctions have 24% lower operating costs but only represent 22% of sales. Increasing timed auction frequency could improve margins by $85K annually.
Excavator Category Trending Down
Excavator sell rates dropped from 98% to 89% over the last 3 months. Consider adjusting reserve prices or increasing marketing spend.
New Bidder Acquisition
42% of bidders are first-time users, up from 35% last quarter. Email marketing campaigns showing strong ROI for new registrations.
Performance by Equipment Category
| Category | Lots Sold | Total Sales | Sell Rate | Avg. Over Reserve | Performance |
|---|---|---|---|---|---|
|
Excavators
|
124 | $4.2M | 89% | +7.2% | |
|
Wheel Loaders
|
86 | $3.1M | 96% | +11.5% | |
|
Dozers
|
52 | $2.8M | 94% | +8.9% | |
|
Tractors
|
98 | $1.8M | 97% | +6.2% | |
|
Haul Trucks
|
34 | $1.6M | 91% | +5.4% | |
|
Attachments
|
186 | $680K | 98% | +12.8% |